We need to thanks to the new digital platforms like social media where technology is reinforcing people to create, participate, and share content on the Web, we can have meaningful conversations around events, places, people, news, brands, and products through blogs, micro-blogging sites like Twitter, Social bookmarking, and sharing sites like Digg, social networking sites such as Facebook, social forums and review sites. Virtual worlds like YouTube, Second Life, and podcasts are a few new age tools to name.