Job as a Professional Service Representative in Dr. Reddy's Laboratories

At Dr. Reddy’s, a global pharmaceutical company, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Post: Professional Service Representative

Job Description:
The incumbent will be responsible for prescription generation through promotion of products within assigned territory, by implementing company’s defined strategies and processes.Major responsibilities are listed below:
1. Territory Analysis:
a) Do regular potential analyses by auditing the prescriptions received by retailers, so as to understand Rx trend of our products/doctor potential and modify communication strategy accordingly to position the products in a favorable manner
b) Conduct surveys to understand the existing and new product market potential.
c) Ensure updated customer list

2. Product Promotion:
a) Influence the doctor to prescribe products effectively in Chamber Communication:
• Based on the doctor product matrix, call objective, RCPA Finding etc, position the call to achieve the desired objectives
• Carry out the in chamber communication by detailing products, discuss literatures or any study with the doctor
• Demand specific prescription support from the doctor.
b) Ensure top-of-the mind recall of products
c) Ensure all the inputs are invested as scheduled without deviations/dilutions of Head Office strategies
d) Launch activities/ camps/ CME’s etc as per plan to gather momentum for Rx for new products in liaison with Project Management Team

3. Customer Relationship Management:
a) Keep a track of specific customer needs and provide feedback regarding the same to ASM / RSM / HO
b) Device innovative approaches and strategies to build strong relationships with Doctors

4. Business Development:
a) Build customer and market base for achieving present and future business objectives by identifying new customers and redefining product positioning as per the PMT guideline if required
5. Sales Target Achievement:
a) Achieve growth and profitability in a given territory through generating prescriptions by effectively delivering the roles and responsibilities

Candidate Profile:
1. Required Education: Graduate (Science/Pharmacy) with MBA
2. Minimum Experience:
• 3 to 4 years of work experience in Pharmaceutical industry
• Product Management experience is desirable

Additional Information:
Experience: 3-4 years
Location: Hyderabad
Education: B.Sc, M.Sc, B.Pharm, M.Pharm, MBA
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Sales
End Date: 31^st July, 2011