Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company’s Turnover is Rs. 17,523 crores (for the financial year 2009 - 2010)
HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €40 billion in 2009 Unilever has about 52% shareholding in HUL.
Post: Asst CMI Mgr, Skin Cleansing
Job Description:
• Exploring ideas and screen
• Conduct concept tests for the new ideas
• Product tests
• Liaise with the R&D team on various product options and help them build a better product
• Liaise with the R&D team for Consumer preference mapping and aid in the RESEARCH amongst consumers
• Conduct RESEARCH on communications i.e. Previews/ ad clinics.
BB responsibilities:
• Conduct quarterly IBHT’s issue based report using continuous tracking
• Conduct annually brand audit
• Monthly share update and consumer behaviour update for these brands
• Shopper study in order to understand GT and MT dynamics to intervene at consumer interface stage
• Understand the status in all geographies of each of the brands
o Identify the issues on shares and consumer behaviour and intimate the teams on the same
o Identify on geographies which are performing well or are under stress
• Be CMI representative in meetings & take calls on what is to be done. This would involve starting the project right from taking the brief from business, challenging, helping the marketing team to set action standards, overseeing the logistics, fieldwork and delivering the findings with clear CMI recommendations.
o Regular interactions with the agency for DT
o Data pulling for category
o Conducting the ad hoc dipsticks if any
o Managing logistics for ad hoc projects
RESOURCE TO BE MANAGED UNDER POSITIONS AUTHORITY
People - The role will have no direct report
Budget – The role will have a market RESEARCH bought in cost budget.
PROBLEM SOLVING
Needs to work on both BB and BD CMI role. Thus will involve to know all methodologies in BB and BD.
Candidate Profile:
Essential Skills
• Mastery of Ad Hoc RESEARCH and a capability to identifying business opportunities arising from the RESEARCH
• Drive consumer insight into the heart of the business by operating at a strategic level.
• Able to work effectively with colleagues across categories
Essential competencies
• Raging curiosity about consumers and markets, a thirst for continual learning about the lives of consumers and their interaction with our brands. An obsessive desire to dig deeper to unearth new insights.
• Strong individual who is able to play an integral role in the business team. Someone who will support and nurture ideas but also has the bravery and personal integrity to challenge these when required.
• Passion for growth at the expense at competition and passion for the role of CMI in driving that growth
• Talent for motivating colleagues in the cross functional team to be passionate about consumers
• Ability to work in and contribute to virtual teams – CMI and business teams
Minimum qualifications: MBA in Marketing
Desirable: 3 – 4 years of experience in market RESEARCH – customized Quantitative RESEARCH
ONLINE ASSESSMENT:
Please note: As part of the job application, you will be asked to complete an online assessment. Completion of the assessment is mandatory in order to be considered for the position. Please allow yourself plenty of time to complete both the application and assessment. If the assessment is filled out partially or not at all, it will adversely affect the progress of your application. Please note that you will have to complete the assessment at once as you will be unable to return to it later.
TO APPLY:
Apply preferably by July 29, 2011.
Please apply online. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
You will be able to access your status update through the candidate tracking link.
Please note that the closing date for the receipt of applications is August 5, 2011.
Additional Information:
Experience: 3-4 years
Location: Mumbai
Education: B.Pharm, B.Sc, MBA
Functional Area: sales
APPLY THROUGH RECRUITERS WEBSITE
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