PharmaTutor (April- 2014)
ISSN: 2347 - 7881
Received On: 15/02/2014; Accepted On: 24/02/2014; Published On: 01/04/2014
Author: Shwetlata Singh
Department of Pharmaceutical Management,
Delhi Institute of Pharmaceutical Sciences & Research, Delhi, India
shweta.kul99@yahoo.com
ABSTRACT:
This article involves discovering how Value-Based Pricing(VBP) is creating a buzz in pharmaceutical sector. The goal is to make people understand what is exactly VBP. It will give valuable information regarding various pricing policies in pharma & pros & cons of VBP. Article also includes brief implication of this policy in UK health sector where this policy has been applied recently.
How to cite this article: S Singh, Value Based Pricing- New Concept, PharmaTutor, 2014, 2(4), 37-42
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