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Post : Product Manager
Job Responsibilities
- Formulate and drive long & short term strategy.
- Successfully plan and launch Brand extensions aligned to Long term strategy.
- Conceptualize and implement consumer campaigns to drive awareness and usage continuum in market.
- Enable sales team through innovative/relevant consumer and physician marketing campaigns
- Identify and create a network of KOLs and engage with them to build strategic relationships to drive brand objectives.
- Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.
- Implement portfolio management strategy with resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.
Functional/Leadership Skills & Competencies:
- Ability to develop brand strategies and execute marketing plans
- Ability to design and deploy brand communications
- Consumer insights and implementation
- Market analysis and portfolio management skills
- Brand Management and Product Life Cycle Management
- Leveraging market research and market insights
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Candidate Profile
- Minimum 5-8 years of Sales/Marketing Experience with 2- 3 Years of experience in brand management
- Demonstrated experience in building brands through life cycle management strategies.
- Demonstrated orientation in shaping and implementing innovative brand solutions.
- Drive for execution excellence and
- MBA / Diploma in marketing management from a premier institute.
Additional Information:
Location: Maharashtra-Greater Mumbai
Education: MBA
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Product Management
Job Code: 1700195543W
End Date: 19th October, 2017
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