Amit Gangwal
MPharm., PhD.,
gangwal.amit@gmail.com
This has been made possible by years of honest research in Ayurvedic formulae and therefore people are getting results. This is not a small success, looking at the no of years, Patanjali has been in market and it’s whopping turnover.
The Nobel Prize in Physiology or Medicine has been awarded 106 times to 210 Nobel Laureates between 1901 and 2015, as per the information depicted on nobelprize.org/nobel_prizes/medicine/ laureates/. It further reads-The Nobel Prize in Physiology or Medicine 2015 was divided, one half jointly to William C. Campbell and Satoshi Ōmura "for their discoveries concerning a novel therapy against infections caused by roundworm parasites" and the other half to Youyou Tu "for her discoveries concerning a novel therapy against Malaria".
Reference Id: PHARMATUTOR-ART-2534
Another good news if from state run laboratories. A scientifically authenticated herbal remedy, BGR-34', for diabetes (for management of type-II diabetes mellitus) has been launched by a Council of Scientific and Industrial Research (CSIR) lab in Lucknow on Sunday. BGR-34 is a combination of natural extracts from Indian Medicinal Plants and has no side effects. It is the outcome of joint efforts of two CSIR laboratories, National Botanical Research Institute (NBRI) and Central Institute for Medicinal and Aromatic Plant (CIMAP). While describing the features of this coded formula, Dr. AKS Rawat, senior principal scientist, NBRI said, “The drug has extracts from four Ayurvedic plants. It has been tested on animals and scientific study has found it safe and effective, with clinical trials showing 67% success. BGR-34, which has been approved by AYUSH (the top most authority for traditional Indian medicine), has been tested on 1000 patients over a period of 18 months across five states in India. The drug boosts immune system, works as antioxidant and checks free radicals. Though there are other anti-diabetes herbal drugs in the market, 'BGR-34' has been validated scientifically”. It will be available in the form of tablets and may cost Rs 500 for 100 tablets. Here important message is that formulation is highly affordable and scientifically corroborated unlike many others in market.
Another inspirational news which is creating waves is agreement with Kishore Biyani led Future Group and world famous spiritual leader Baba Ramdev; as Baba Ramdev has teamed up with Kishore Biyani’s Future Group to sell his Patanjali Ayurved products through the latter’s various modern trade counters throughout the nation. As per Mr. Biyani, “his company expects to generate sales revenues of about Rs. 1,000 crore through this partnership in the next 20 months. We believe initially, we will get business worth Rs. 35-40 crore per month and increase it to about Rs. 80 crore later,” he said. Patanjali products (Umbrella brand of Baba Ramdev) will be available across Big Bazaar stores.
Here it is very important to note that Baba Ramdev is really giving tough fight to some of the established FMCG giants through his affordable and really effective and tested quality products, falling in various categories. Such is the impact of his products that almost in every household there is at least one product of Baba Ramdev Promoted Patanjali. This has been made possible by years of honest research in Ayurvedic formulae and therefore people are getting results. This is not a small success, looking at the no of years, Patanjali has been in market and it’s whopping turnover. There are so many examples which indicate that people are and people have to turn back to nature for longer lasting relief from diseases. The last example, I am quoting is of Coalgate’s latest formula which says kya aapke toothpaste me neem he? (Does your toothpaste has neem?). I ask, is it because of the growing and revised trend and interest for herbal paste, particularly Dant Kanti?
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