February 2012

At Natreon, Inc., we focus our efforts on developing novel compounds extracted from the traditional botanicals of Ayurvedic medicine. With state-of-the-art research facilities in India and a team of several Ph.D.s, headed by Dr. Shibnath Ghosal,  whose breakthrough discoveries were first published more than 40 years ago, we have created a broad portfolio of products and technologies. All of our products are supported by rigorous scientific work, clinical studies, publications and intellectual property.

Dr. Reddy's Laboratories (NYSE: RDY) is an emerging global pharmaceutical company with proven research capabilities. The company is vertically integrated with a presence across the pharmaceutical value chain. It produces finished dosage forms, active pharmaceutical ingredients and biotechnology products and markets them globally, with focus on India, US, Europe and Russia.

Under the dynamic leadership and foresightedness of Mr. Rahul Mithal , AMPUS LIFE SCINCES LIMITED. was incepted/ incorporated in 2002. With its marketing office at NAVI MUMBAI,AMPUS LIFE SCINCES LIMITE started its ethical operations, and within few years of launch, company expanded its specialty range with more than 40 latest products and widened its horizons to mark its presence in the Indian Pharmaceutical field.

Famy care is a global player in the Female Health Care Segment with a focus on Hormonal & Reproductive Health Care Products. Famy care believes in the right of women to be informed about their reproductive healthcare choices and to make good health accessible to all. In a very short span of time we have become the largest manufacturer of Hormonal Tablets.

The Indian Pharmaceutical Industry today is in the front rank of India’s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From simple headache pills to sophisticated antibiotics and complex cardiac compounds, almost every type of medicine is now made indigenously.

About Authors:
Dr. Amit Gangwal,
Smriti College of Pharmaceutical Education,
Indore

Abstract
For running any business or organization their products or services should be of utmost quality keeping other things aside. These products or services are known in commerce by their names. These names are called brand names and these are assigned by the owner or innovator or researcher or sponsor of that product or service depending on the type of produce and various parameters. Though company introduces the brand in commerce but after its (brand’s) establishment, brand becomes the identity of company. Brand names are most important attribute of a product after its quality and packing from end user’s (customer) point of view. Successful brand names never escape from the memory of consumer. Few such brand names are Bislery, Maggi, Vicks, Surf Excel, Coca-Cola, Google etc. Few reputed and well known pharmaceutical brands are Corex, Lipitor, Gleevac, Viagra etc. In present article various process to name a drug and a pharmaceutical formulations’ name (brand name) have been described. Article throws light on generic, chemical and brand names of a drug or formulations besides few case studies and guidelines.