Fortis Hospitals, Bangalore, Kolkata, Kalyan, Kolkata is India leading Hospital Chain with 10 Hospitals across India with a number of super specialty hospitals at Mumbai, Bangalore, and Kolkata. With the latest technology, multi-disciplinary capability, state of the art facilities, world class infrastructure and excellent patient care ambiance and processes, Fortis Hospitals is poised to become the most advanced and progressive health care institution in this part of the world.
Post: Executive / Senior Executive Sales (IVF)
Job Description:
1. Marketing Plan:
- Critically review the previous years performance in terms of market share, number of CME, LSMP programs conducted, increase in number of referral doctors, targets achieved etc.
- Conduct a market survey to identify the new entrants in the market, competitor activities and brand recall of Fortis.
- Analyze the information and identify the strengths, weakness, opportunities and threats of Fortis.
- Identify the area or the specialty that needs to be focused either through Live workshops, CME/LSMP programs etc.
- Work closely with Head Marketing towards conceptualizing new initiatives to make Fortis Brand the top of mind recall amongst potential patients/customers and most importantly referral doctors.
- Allocate responsibilities to the team members and monitor the activities like conducting different programs.
2. Increase in Volumes and Market Share:
- Ensure detail study of the doctors, hospitals and places in and around the City
- Identify and explore new markets/prospective areas where the potential of either a disease exists or the number of patients being referred by a particular doctor.
- Collect information about all the existing market players in that territory.
- Develop a strategy to handle the new market. The list of action plans to ensure significant improvement in business include
- By increasing the Doctor contacts through trade and Nursing home (pathology centers/investigation center etc.)
- By increase in direct to consumer contacts (LSMP program - life style modification program) and screening camps
- Conducting health check up etc
3. Marketing efforts to Doctors:
- Assist and ensure the team members identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients) and make efforts to get greater doctor referrals.
- Setting up process and ensuring team members track and analyze conversion rates from referrals and provide feedback to the manager marketing on the same.
- Set a process for creating a data base of competent consultants (doctors) who can be future contacts and associates for various Fortis hospitals in Bangalore
4. Engaging with doctors in the city and developing good network by:
- Conducting CME programs/ Camps.
- Selecting the best referral doctor for the month and rewarding
- Direct mailers like case studies and half yearly report about the medical statistics of the hospital
- Live workshops on minimal Access surgery etc
- Training to referral doctors in the hospital for procedures
5. Brand Building:
- Identify the specialty and focus on different activities to ensure that the brand is build.
- Monitor the seminars and wellness programs conducted by the marketing department like
- Release press ad’s
- Doctor’s program on local channel
- Leaves leaflets in corporate appts
- Local radio channel advertising (FM radio kid’s campaign, called wellness program)
- Ensure subtle yet convincing promotion -- Ensure that information of the new specialty that has been launched is passed to all the people.
6. Managing Internal Doctors:
- Keeping in touch with internal doctors, external doctor’s and finding ways to bridge the gap
- Coordinating with Service Line Managers
- Continuously keep in touch with doctor’s on a regular basis
- Spend time and doctors, build familiarity and a personal relationship with the doctors
Candidate Profile:
B.Pharma / B.Sc + MBA or equivalent in Marketing
3 – 5 years of relevant experience in Healthcare/ Pharma industry selling Infertility products / Diagnostic Services / Umbilical Cord Stem Cells Banking Services
Additional Information:
Experience: 3-5 Years
Location: Bangalore
Education: B.Pharm, B.Sc, MBA
Industry Type: Pharma/ Healthcare/ Clinical research
Functional Area: Sales
End Date: 30th Nov., 2011
Apply / Forward Your Resume at, careers@fortishospitals.in
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