CavinKare- a youthful company fired by ideas, dynamism and professionalism first entered the hair care arena in 1990. The success story began with Chik shampoo, the name which rewrote every rule in the market by popularizing the sachet concept in India.
In this short span of time, CavinKare has not merely taken on the mighty MNC challenge but notched up a stupendous 46% compounded annual growth along the way.
Post: Senior Brand Manager
Job Description:
The incumbent conceives a marketing plan which aims at improving brand health parameters like awareness/imageries/quality perception etc.
The incumbent is responsible for execution of the plan which includes developing consumer insights developing communication tackling competitive initiatives/ provide direction to cross functional team to work on product/ packaging/ manufacturing front and also to liase with trade marketing team for successful implementation of trade initiatives which will be in tandem with brand initiatives.
The incumbent also frequently coordinates with various external partners like research/media/ promotional/ advertising agencies.
The incumbent regularly monitors the target vs actuals performance of the brand and implements corrective actions.
The incumbent needs to work with the cross functional team to implement all New/Existing Product Development initiatives so as to ensure that the execution of the developmental work in the market place is as per the formulated strategy.
The incumbent also takes help of Market Research team in executing various consumer research which is critical for a Brand managers work.
Desired Profile:
The incumbent should be qualified in MBA from a reputed B School.
The incumbent should have core marketing understanding.
Should have handled brand independently for 2 years with top-line and bottom line responsibility.
An expertise on having created something fresh and that haven seen the market would be an additional qualification.
Should be Creative/ Strong Learner and a sense of exploring new things.
Additional Information:
Location: Mumbai
Education: B.Pharm, B.Sc, MBA
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Sales
End Date: 25th Nov., 2011
To Apply CLICK HERE
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