Baxter International Inc. develops, manufactures and markets products that save and sustain the lives of people with hemophilia, immune disorders, infectious diseases, kidney disease, trauma, and other chronic and acute medical conditions. As a global, diversified healthcare company, Baxter applies a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. Baxter had 2012 sales of $14.2 billion and has approximately 50,800 employees.
Post: Product Manager
Job description
Strategic Imperative:
• Marketing and strategy support for PD & HD Business Units
• Marketing & Strategy
• Revisit the strategy for the HD business especially for Polyflux
• Conceptualization of marketing ideas and themes to run campaigns and activities – Single Use and High Flux- High Flkux SME development
• Understanding and presenting market requirements for current and future products like Artis & Theranova
• Marketing support for Overall PD therapy focusing on APD and Extraneal
• Conceptualization of marketing ideas and themes to run campaigns and activities – Strong implementation of marketing ideas and activities in coordination with the sales team
• Developing and implementing a company-wide go-to-market plan.
• Driving digital marketing like email campaigns, online marketing and use of digital media’s for
• promotion
• Market understanding and competitive intelligence for Chronic products - HD & PD
• MIS and reporting of Patient Nos in Tool every Month ( Global Tracker) Renal MIS
• Marketing budget management
Key Shared accountabilities
Training of sales team along with medical affairs
Sales team review along with sales managers
Inventory management with supply chain
Marketing budget optimization
Product approval and license with Regulatory
Coordinate with BaxSol for budget planning
Employee engagement with RnR plan aligned to strategy
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Competencies:
Strategic Perspective Effectively organizes data to identify trends, problems, and their causes.
• Systematically evaluates opportunities and targets those with the greatest potential for producing positive results with the minimum amount of risk
• Effectively articulates new and different ways of thinking and doing business
• Translates concepts and ideas into actionable plans
• Ability to resolve emerging issues using existing teams and/or an established network of expert consultants.
• Demonstrate capability for scientific, creative and strategic thinking, championing ideas for positions, and an ability to present and maintain fair-balance during scientific discussions
• Stays confident when challenged, stating the rationale for one’s viewpoint clearly while listening to and respecting others right to different opinions
• Interpersonal Skills & Influence Adapts communication style to the audience in order to be heard
• Establishes and maintains collegial peer-to-peer relationships with a wide range of external thought leaders including healthcare professionals.
• Demonstrates organizational awareness and experience working on cross functional teams
• Invests time in teamwork and developing collaborative relationships with other teams and individuals
Candidate Profile
- B Pharma/ BSc/ Btech with Masters in Management (Marketing ) .
- 8 plus years of experience in product marketing desired in a reputed pharmaceutical/ Medical device/ Healthcare companies in Sales.
Additional Information:
Qualification : B.Pharm, B.Sc
Experience: 8+ Years
Location: Gurgaon
Industry Type: Pharma/Biotech/Clinical Research
End Date: 19th December, 2017
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