Established in 1984, Dr. Reddy’s Laboratories (NYSE: RDY) is an emerging global pharmaceutical company. As a fully integrated pharmaceutical company, our purpose is to provide affordable and innovative medicines through our three core businesses:
* Pharmaceutical Services and Active Ingredients, comprising our Active Pharmaceuticals and Custom Pharmaceuticals businesses;
* Global Generics, which includes branded and unbranded generics; and
* Proprietary Products, which includes New Chemical Entities (NCEs), Differentiated Formulations, and Generic Biopharmaceuticals.
Post: Lead - Creative Services (Biologics Business Unit)
Job description
Purpose
Responsible for leading the Creative Services Team, liaising with external communication partners and delivering high impact, powerful communications / presentation materials through translating business needs to promotional material opportunities and providing guidance to the team on creating inputs.
Key Responsibilities
Main responsibilities include the below:
1. Leading the CS Group: Define the intent, scope, goals and objectives for the Creative Services group, in the context of the Business Unit and Marketing and develop the operating model/ processes for the Creative Services team.
2. Conceptualization, development and execution of creative briefs, communications & depictions:
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Lead the CS team in conceptualization of creative communications and depictions based on the creative briefs developed through collaboration within and across functions.
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Provide guidance to and supervise the CS team in development and execution of the creative depictions and materials
3. Planning and Execution of Promotional Materials and Events
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Generate promotional material and events for positioning and marketing support
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Create materials for key stakeholders (KOLs, regulatory authorities, payers)
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Drive internal branding initiatives
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Presentation Support/Enhancement/ Messaging Refinement
4. Vendor Identification & Management: Identify, utilize and develop relationships with vendors and partners who can conceptualize and execute significantly intense communication materials.
5. Process Improvement
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Scan the external environment and assess existing processes vis-à-vis external benchmarks and competitor activities
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Analyze feedback from regional commercial managers and partners on marketing support
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Identify process and system improvements for improving effectiveness of the marketing function
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Education Qualification & Experience
Science/ Pharmacy Graduate + MBA with specialization in Marketing
9+ years of agency experience in advertising/ healthcare industry, with strong experience in the creative services domain
Key Competencies Required for the Role
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In-depth understanding of the Pharmaceutical /Biotechnology domain in the emerging and mature markets
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Ability to develop creative strategy based on in-depth scientific, clinical, and marketplace understanding throughout the product life cycle
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Good communication, interpersonal and leadership skills. Ability to interact with and manage multiple internal and external stakeholders
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Ability to work with cross functional teams
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High level of service and result orientation
Additional Information:
Experience: 9+ Years
Location: Hyderabad
Industry Type: Pharma/Biotech/Vaccines
Last Date: 30th Feb., 2014
Interested candidates may email their updated resumes to Anonna Barua (anonnab@drreddys.com)
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