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OVERVIEW ON: ATTRITION IN PHARMACEUTICAL MARKETING, CAUSES AND ITS MEASURES
About Authors:
Jeevan Sharma1*, Davidson Rajesh2
1B.Pharmacy, JSS college of pharmacy Ooty
2Regional manager, Natco Pharma litmited, Chennai
*jeevan.pharma@yahoo.com
ABSTRACTS:
Attrition refers to the reduction in staff and employees in a company through normal means, such as retirement and resignation. The primary focus of this article is to present the high rate of attrition seen in the pharmaceutical marketing industry , its causes and controlling strategy for retentions of pharma sales representatives. Though attrition is a natural phenomena in all industries , Indian Pharma marketing industries is worst plagued by It. After IT and BPO , pharma marketing industries experience the greatest rate of employee leaving the company for various reasons. While global pharma marketing attrition rate is 10-12% per annum, the rate of employees who leave the organization in India is 25 -30 %. The attrition is more prevalent in the middle and junior management level.
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