• PharmaTutor
    5 May 2016

    ORAL CARE PRODUCTS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    Chief Research Officer,
    Paramount Cosmetics India,
    Bangalore, Karnataka

  • Why appetite loss during illness or diseases ?
    5 May 2016
    Why appetite loss during illness or diseases ?

    Loss of appetite during illness is a common and potentially debilitating phenomenon—in cancer patients, especially, it can even shorten lifespan. Researchers of the Scripps Research Institute (TSRI) have discovered how an immune system molecule hijacks a brain circuit and reduces appetite. Their discovery points to possible targets for treating loss of appetite and restoring a patient’s strength.

  • IMPACT OF PATENT ON THE ACCESS AND PRICE OF LIFE SAVING DRUGS
    5 May 2016
    IMPACT OF PATENT ON THE ACCESS AND PRICE OF LIFE SAVING DRUGS

    “After the colonial era, cost of drugs in India had inherited British patent law, and the average Indian citizen unable to afford pharmaceutical medicines.  So in 1970, India passed the Patent Act, which allowed Indian companies to make cheaper copies of another company’s drug (or other inventions) as long the manufacturing process was slightly different.

  • HAIR COLOURANTS
    5 April 2016
    HAIR COLOURANTS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    General Manager-Technical,
    Mikasa Cosmetics Limited,
    Ahmedabad, Gujarat
    vinay.s@mikasacosmetics.com

  • The rising cost of raw materials, stringent regulatory requirements and increasingly competitive environment all are rapidly eroding the profit margins of many antibiotic manufacturers. BCC Research reveals in its new report that these challenges, and the growing problem of antibiotic resistance, have dramatically shifted the business models of some of the industry’s leading pharmaceutical companies.

  • ADR MONITORING: AN ESSENTIAL NEED FOR BETTER HEALTH CARE AND SAFETY
    29 March 2016
    ADR MONITORING: AN ESSENTIAL NEED FOR BETTER HEALTH CARE AND SAFETY

    { DOWNLOAD AS PDF }

    ABOUT AUTHORS
    Annu*, Priyanka
    Department of Pharmaceutical Sciences,
    Maharshi Dayanand University, Rohtak, Haryana, India.
    *annu.gvm@gmail.com

    ABSTRACT
    Adverse drug reaction (ADR) is the noxious and unintended response that occurs at the dose of drug normally used for prophylaxis, diagnosis or therapy of disease. ADRs cause a huge burden on the modern society because of the increase incidence of the morbidity and mortality. ADRs can occur with any class of drugs and the availability of the more and more number of therapeutics increases the risk of ADRs consequently. It has been found that the maximum numbers of ADRs occur more among infants and children and also they are generally more severe as compared to adults. ADRs are of particular interest in today’s practice because clinical trials are done in the limited number of the subjects and therefore the drug which is found safer in the clinical trial may produces serious ADRs. The most common reason for this is that the clinical studies generally have limited sample size and have low statistical power. Therefore the ADRs monitoring is an essential need for the better health care and therefore the health care centre should promotes the spontaneous monitoring, reporting, documentation and prevention of ADRs.

  • The money allocated for key centrally sponsored social schemes — Integrated Child Development Services (ICDS), Sarva Shiksha Abhiyan (SSA or universal education programme) and National Health Mission — has declined 10 percent, 7.5 percent and 3.6 percent over two years.

  • PACKAGING OF COSMETICS
    15 March 2016
    PACKAGING OF COSMETICS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    General Manager-Technical,
    Mikasa Cosmetics Limited,
    Ahmedabad, Gujarat
    vinay.s@mikasacosmetics.com

    Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but  also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.

  • THE BEAUTY OF A PROFESSION CALLED “MEDICAL REPRESENTATIVE”
    13 March 2016
    THE BEAUTY OF A PROFESSION CALLED “MEDICAL REPRESENTATIVE”

    The job of a Medical Representative requires going out and meet highly qualified and informed customers like Physicians, and also not that much  qualified trade customers like Stockists, Retailers, etc. In other words, the job of a Medical Representative prepares us to be outgoing and  enjoy meeting and convincing different types of customers.

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