WHO Director-General Dr Tedros Adhanom Ghebreyesus is joining Prime Minister António Costa of Portugal to launch the new "WHO Global action plan on physical activity and health 2018-2030: More active people for a healthier world." Physical inactivity is more than a health challenge: the financial costs are also enormous.
Globally, physical inactivity is estimated to cost US$54 billion in direct health care, of which 57% is incurred by the public sector and an additional US$14 billion is attributable to lost productivity. Worldwide, one in five adults, and four out of five adolescents (11-17 years), do not do enough physical activity.
Regular physical activity is key to preventing and treating noncommunicable diseases (NCDs) such as heart disease, stroke, diabetes and breast and colon cancer. Noncommunicable diseases (NCDs) are responsible for 71% of all deaths globally, including for the deaths of 15 million people per year aged 30 to 70.
The action plan shows how countries can reduce physical inactivity in adults and adolescents by 15% by 2030. It recommends a set of 20 policy areas, which combined, aim to create more active societies through improving the environments and opportunities for people of all ages and abilities to do more walking, cycling, sport, active recreation, dance and play.
It also calls for support to, for example, training of health care workers and other professionals, stronger data systems, as well as use of digital technologies.
To support national efforts to implement the plan, WHO is launching an advocacy campaign to promote physical activity, Let’s Be Active: Everyone, Everywhere, Everyday. This new drive, launched at the Portuguese Football Association’s iconic Cidade do Futebol (City of Football), aims to encourage governments and city authorities to make it easier for people to be more physically active, and healthier.
It follows the first WHO Walk the Talk: The Health for All Challenge event that attracted more than 4000 people to promote movement and activity for health on 20 May in Geneva, on the eve of the World Health Assembly.
In line with WHO’s drive to promote physical activity to beat NCDs, Portugal launched its own national media campaign to promote physical amongst the population.
