(Business Wire India); Tata Capital, the financial services arm of the Tata Group, as part of its Do Right initiative, concluded a first-of-its-kind Survey to identify the major challenges facing our country today. The “Tata Capital India4India” Survey was conducted online on the website – doright.in & saw voting from more than 5000 respondents across the country. The top five challenges that emerged as the most concerning for the Indian public were Basic Healthcare, Illiteracy, Child Rights, Women Empowerment and Food Scarcity.
The main objective of the Survey was to take a peek into society’s perception of the macro issues facing the nation, highlight these challenges using the digital medium under the Do Right initiative. By providing a platform for dialogue for citizens who have voted for the major challenges faced by India, the Do Right initiative hopes to bring about a deep awareness about these challenges and to give rise to a desire in the people of India to do the right thing.
Talking about the “Tata Capital India4India” Survey and the Do Right initiative, Mr Praveen Kadle, MD & CEO, Tata Capital said “With the ‘Do Right’ initiative, Tata Capital aims to help spread the spirit behind its brand promise – “We only do what’s right for you”. Over the last decade, India has been recognized as one of the world’s leading nations and if we can collectively resolve the social challenges we face, India can emerge even stronger. The ‘Tata Capital India4India’ Survey has helped identify the top challenges. Going ahead, through the power of story-telling, we will highlight these challenges through our Do Right initiative”
Commenting about the impact of the “Tata Capital India4India” survey in a recently held discussion, Dr. Bino Paul, a noted academician and professor at the Tata Institute of Social Sciences said, “I am delighted to see the survey conducted by Tata Capital under their Do Right initiative that inspires and urges people to be consciously involved in resolving some of the challenges we have seen here today. It is interesting to see the result generated by the “Tata Capital India4india” Survey that points towards the basic needs of a human life cycle with priority on healthcare and illiteracy”.
Basis the top 5 challenges revealed in the “Tata Capital India4India” Survey, the next leg of Do Right initiative will aim to highlight these challenges and raise awareness and public participation via the powerful medium of story-telling.
