The Mercury Pharma group is an international speciality pharmaceutical company selling niche prescription pharmaceuticals. The company markets its products across the globe with primary focus in UK and EU markets and operational bases in the UK, Ireland and India.
Mercury Pharma began as Goldshield Group Limited in 1991 and developed into a successful healthcare group, with pharma, consumer health, complete wellbeing and various other divisions. The company was listed on the London Stock Exchange on 31 March 1998.
Post: Marketing Support Executive-Promoted Products
Job Responsibilities:
• Recommending marketing plans for the products taking into account customer needs in a most appropriate and cost effective manner to produce maximum return on promotional investment
• To identify and manage the marketing needs and evolve with an appropriate communication strategy
• To deliver sales & profitability for promoted portfolio (P&L) in line with the strategy
• To deliver marketing plan on time inline with the budget
• To make recommendations on strategies for product defence & new products
Candidate Profile:
• Delivering Marketing adverts and material plan on time
• Analysing the response of all the promotional activities to measure its effectiveness.
• Ensuring procurement of cost effective marketing services and material
• Analysing (PCA), Script data and IMS data is required.
• Maintaining parallel import tracker and wholesaler quota monitoring
• Updating the monthly/quarterly DT and DM+D reimbursement prices internally
• Ensuring timely marketing material approvals from medical
• Providing Support to the PCT team on promotional materials
• Suggesting innovative marketing ideas
• Delivering the marketing projects within agreed timelines
• Liaise with third party agencies (including media buyers, publishers, ad agencies etc.) to achieve desired objectives of the marketing campaigns, thereby ensuring that products are promoted in the most effective and cost effective manner.
• Obtain quotes and negotiate best possible price for all promotional jobs.
• Monitor promotional campaigns responses.
Additional Information:
Location: Andheri (E) Mumbai
Industry Type: Pharma
Functional Area: Sales, BD
Last Date: 18th April, 2013
Please send in the CVs at psingh@mercurypharma.com or hrrecruitment@mercurypharma.com
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