AstraZeneca looking for Insights Manager

AstraZeneca contributes meaningfully to the UK beyond the provision of our medicines and the benefits they provide to the health of the nation. We commissioned a report in 2009 to measure our significant investment to the UK economy, which includes investment in jobs and wealth creation. Oxera, an independent economic consultancy provided the analysis for this report.

Post : Insights Manager

Job Description
This position is responsible for using customer-level data, sales data, profiling data, and other information to perform analysis which helps the business in designing an effective customer engagement plan. Spearhead the segmentation and targeting process, driven by strategy definition for the Business. Leverage the analysis to generate insights and recommendations for optimizing sales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders. This role will drive the SFE KPI and Business Performance Dashboard and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Processes. This role would also require one to Lead and analyze market trends, changes in market dynamics, coordinate analysis reports and proactively identify business opportunities for current and future therapy areas, Build and drive reporting analysis including reports on the market, therapy areas, and brands performance, leveraging on IQVIA, industry reports & in-market sales reports, Act as the subject matter expert to improve the quality, reliability, and availability of the data, provide insightful and actionable analytics.

Critical actions
• Collaborate and support in crafting Pre & Post strategy with Business Unit.
• Identify SFE priorities by BU in consultation with the BU Head, Marketing manager and Sales Managers.
Measures (QQA)
• Highly Collaborative in nature with high interpersonal skill set for the best kind of stakeholder management.
• Clarify and drive strategy execution to RBMs, ABMs and TBMs.

Demonstrate improvements through analytical insights and intervention in the planning/execution processes
Critical actions
• Develop/refine the analytics roadmap to address performance and insights needs and meet business priorities.
• Drive data management and data processing of customer profiling and targeting, and field force calls and promotional activities.
• Deep dive analysis of reasons of performing and non-performing territories.
Measures (QQA)
• Customer engagement journey tracking.
• Insight generation.
Profiling, Segmentation and targeting

Critical actions
• Conceptualize profiling approach to identify key target segments for pre- and Post Launch Strategy.
• Analyze opportunities@ HCP/Territories through profiling and insights.
• Define sharp S&T based on outcome and insights of profiling for Sales force.
• Develop a robust tracking mechanism.
• Provide insights into call planning and messaging to Doctors.
• Monitor execution excellence and provide periodic feedback to cross function team with analytics and insights.
• Engage with teams to close gaps in sales execution process.

Measures (QQA)
• Detailed understanding of doctors and alignment with the strategy.
• Clear understanding of Segmentation & targeting and models.
• Participation and understanding of sales force understanding.

Insight driven Business sales planning and review procedures
Critical actions
• Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion.
• Set KPI & drive Field force to comply with the KPIs.
• Ensure availability of meaningful and accurate field force metrics (e.g. SFE “dashboards”) for management information.
• Design Review templates, ensure timely completion of the templates and actively participate in Review meeting at RBM & ABM level.
• Coordinate with the sales team & MIS/Database team so as to maintain data updating and reports submission from field force.
• Define the Key timelines for activities such as profiling, dashboard publication and other key analyses.
• Adhere to the timelines and highlight key challenges.

Measures (QQA)
• Existence of plans of each TBM.
• Filled review template.
• Detailed Plans for each activity.
• Develop mechanism of availability of Customer/Account sales & Non sales on periodical manner.
• Execution of activities against plan.

Candidate Profile
• MBA from a reputed institute.
• Expert in Advanced Excel -Proficiency in using complex formulas (e.g., VLOOKUP, HLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, etc.), Ability to create and understand nested formulas, Expertise in data cleaning, transformation, and manipulation, Ability to sort, filter, and extract relevant information from large datasets, Pivot Tables and Pivot Reporting, Proficient in creating various types of charts and graphs for data visualization, Ability to approach complex data-related problems with a logical and analytical mindset, keen eye for detail, especially when working with large datasets.
• Data Visualization Tools: Proficiency in Power BI tool for creating meaningful visualizations to communicate insights effectively.
• Additional knowledge of tools like Tableau, Matplotlib, Seaborn, or ggplot would be useful.
• Data Storytelling: The ability to communicate findings effectively through PowerPoint or other Visualization tools like Power BI
• Market Research Experience: Prior experience in market research or related roles is crucial. This may include positions such as Market Research Analyst, Data Analyst, or similar roles. Experience in pharma or consultancy such as IQVIA would be highly valued.
• Analytical Skills: The ability to analyze data and draw meaningful insights is fundamental. This includes proficiency in statistical analysis and data interpretation.
• Strategic Thinking: Able to think strategically and provide actionable recommendations based on data and market trends.
• Communication Skills: Strong written and verbal communication skills for presenting findings, creating reports, and interacting with cross-functional teams.
Desirable
• Young and result-oriented individual, having a portfolio of personal or professional data science projects.
• Familiarity with market research tools and software can be useful. This could include tools for survey creation, data analysis, and visualization.
• Certifications in market research or related areas. For example, certifications from organizations like the Market Research Society (MRS).
• Statistical Modeling: Understanding of statistical concepts and proficiency in using statistical models for analysis and inference.
• Hypothesis Testing: Knowledge of hypothesis testing, and experimental design is important for drawing meaningful conclusions from data.
• Continuous Improvement Culture: Understanding and implementing of Six Sigma principles.

Additional Information
Qualification : MBA
Location : Bangalore
Industry Type : Pharma/ Healthcare/ Clinical research
End Date : 20th November, 2023