Thermo Fisher Scientific Inc. is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of $13 billion, we have approximately 39,000 employees and serve customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries. We create value for our key stakeholders through three premier brands, Thermo Scientific, Fisher Scientific and Unity™ Lab Services, which offer a unique combination of innovative technologies, convenient purchasing options and a single solution for laboratory operations management. Our products and services help our customers solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity.
Post : Marketing Manager
Job Description
- Total accountability for design, preparation, deployment and reporting for all India LSI Applied Markets/Biopharma marketing activities.
- Ensures brand visibility for Thermo Fisher Scientific range of products by devising customer centric marketing initiatives.
- Develops segment value proposition and create customer engagement for better brand recall and brand promotion.
- Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted demand generation results & business objectives. Drives follow-up of leads generated from marketing events.
- Works closely with the India MM's, India Marcom Team, and India Sales Managers to design marketing programs, execute activities and track assigned marketing budget vs. spend.
- Works intimately with the Pharma and Government/A&R MM peers to leverage platform marketing and create synergies for the execution of marketing activities in India.
- Responsible for working closely with Product management team executing channel training requirements in line with India LSI training strategy as well as driving campaigns post training to ensure maximum benefit of imparted trainings.
- Works with the entire LSI India sales team to monitor & analyze competitive information and customer data to facilitate effective program development.
- Serves as single point of contact for the India LSI sales channels for business related requests in the Applied Markets/Biopharma market.
- Works closely with product management team to ensure category growth and achieve effective new product launch and business development.
- Develops understanding of other entities within Thermo Fisher Scientific and 3PSuppliers that provide products and services
- Creates value added bundled offerings of products and services and the appropriate marketing and sales support tools.
- Collaborate with other business divisions of Thermo Fisher Scientific to drive solution oriented marketing programs for the Applied Markets/Biopharma segment.
- Work in close collaboration with Product Management team to develop/update sales collaterals that will help position LSI solutions in the targeted markets.
Candidate Profile
• University education in Pharmacy, Analytical Chemistry or comparable. PGDBA / MBA preferred..
• Minimum of 4-6 years related experience in BioPharma industry (QC, R&D) or as a sales, product management and/or marketing role in India with intimate knowledge in the laboratory science & Applied markets (such as food safety)/Biopharma market.
• Good understanding of laboratory instruments, chemicals & consumables market and customer workflows
• Ability to understand customer applications and design effective demand generation programs based on this understanding.
• Show strong commercial thinking and analytical mindset acting based on numbers & facts. Understanding of CRM systems and good business analytics skills.
• Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals.
• Excellent written and verbal English language & communication skills.
• Ability to collaborate equally effective throughout all hierarchical levels in an international environment.
• Willingness for domestic travel for ~ 50% of the time.
• Ability to deal with high pressure, visibility and workload; Willingness to prioritize tasks and take quick decisions.
Additional Information:
Qualification: B.Pharm, B.Sc
Job Location: Mumbai
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Biopharma / Applied Markets
End Date: 20th December, 2017
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