Vacancy for Country Brand Lead - Vaccines in Pfizer

Founded in 1849, Pfizer is the world's premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for both people and animals. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

Post: Country Brand Lead - Vaccines

Job Description
Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
Responsibilities
• Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Allocate and execute in country brand budget
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION RESPONSIBILITIES:
Accountable
• Brand Plan: review of brand strategies by regulatory / legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials
Shared Accountability
• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)
• Long-range forecasting (with CM/BU Lead and RTAL)
• Revenue adjustments, as needed (with CM/BU Lead and RTAL)
• Develop promotional meetings strategy (with RTAL)
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS:
• Country Managers /Business Unit Leads
• Legal Lead
• Country Portafolio Leads
• Market Access Lead
• Medical Affairs Lead
• Regulatory Lead
• Customer Marketing roles
• RTAL
• eMCM marketing
• GCO Marketing services, Business Analytics & Insights (BAI)

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EDUCATION AND EXPERIENCE:
• 5-10 years of marketing experience
• Bachelor’s Degree; master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS:
• Expect candidates to demonstrate these competencies (people manager roles):
• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams
• Expect candidates to demonstrate these commercial /management competencies
• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

Additional Information
Experience: 5-10 Years
Education: Bachelor’s Degree; master degree or MBA desired
Job ID: 996016
Functional Area: Other
Location: Mumbai
Last Date: 28^th May, 2014