Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.
Post : Associate Marketing Manager
JOB DESCRIPTION:
- Formulation of marketing strategies, Communication, HCP engagement initiatives for all hospital stakeholders including – Super specialists, Admin, Dieticians, Pharmacists
- Execution of multi-specialty HCP (healthcare professional) promotion in Hospital setting / BTL consumer activation in wards/OPDs for portfolio of products
- Execute with help of cross functional teams. Track & measure the impact of the Marketing Programs and 3P FF
- Responsible to identify potential opportunities within hospitals including ICU, wards and discharge(downstream business) & drive incremental growth of portfolio products
- Responsible for the topline and brand profitability
- Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales.
- Managing the agencies to develop partnership as brand strategic and communication partners
- Liaise with Market Research team to gather insights on latest Rxs/Rxber trends in hospitals
- Support and drive sales team – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner
- Plan hospital rates, margins, promotions offers(discounts) and help team on negotiations
- Guiding and driving marketing team to deliver the plans
Additional Information:
Location: Mumbai
Industry Type: Pharma / Biotech / Clinical Research
Functional Area: Marketing
Last Date: 18th July, 2017
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