Pfizer looking for Country Brand Manager

Pfizer is the world's premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for both people and animals. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

Post : Country Brand Manager

Job Description
This position is a part of the India Vaccines team & will collaborate with the Sales, Marketing & the Activation team extensively. The role is responsible to drive the implementation of innovative brand management practices and programs for special projects involving the Activation Management in Private & Corporate sector for the Adult vaccinations program.

Strategic
• Support the strategic planning process for business based on customer insights to enhance penetration
• Develop innovative impactful promotional programs, activities and exact events to provide proper
• Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
• Work on brand plan, campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.
• Review IMS, dash board and share monthly report
• Work with medical and legal team to get appropriate approval for materials
• Work with the District Activation Managers & Activation Executives on product knowledge, positioning and prioritization
• Define the implementation plan for the campaigns & monitor the SLA’s with various stakeholders- both internal and external
• Collaborate with the vendors for the execution of campaigns
• Run analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks

Operational
• Optimally utilize the budgets to drive the same
• Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CL
• Prepare Marketing slides for POA/Reviews and other important meetings
• Work with Cross Functional Team to drive brand/portfolio objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Monthly field communication on performance, action items for the brand
• Drive Adult Immunization campaigns and Adult Vaccination shaping
• Evaluate effectiveness of the digital strategy & leverage on digital platform for consumer awareness
• Have monthly reviews with the Sales, Marketing & Activation teams to keep them up to date on channel / platform development / campaign updates and / or updates to business process/design guide

Compliance
• Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
• Work in collaboration with the Medical & Marketing team to validate the content developed
• Run periodic risk assessment checks & define a mitigation plan for the programs / campaigns being implemented
• Adhere to the guidelines laid down by the Regulators while designing the campaigns

Candidate Profile
• Graduate / MBA in any discipline
• 5 - 8 years of total experience, preferably in FMCG, OTC industry
• Good understanding of Indian Healthcare market/pharmaceutical industry
• Ability to work in a matrix organization
• Ability to develop and execute structured project plans
• Requirement for compliance to highest ethical standards

Additional Information
Qualification : Graduate / MBA
Location : Mumbai
Experience : 5 - 8 years
Industry Type : Pharma / Healthcare / Clinical research
End Date : 30th January, 2020