Procter & Gamble is the innovation leader in our industry. Virtually all the organic sales growth we’ve delivered in the past nine years has come from new brands and new or improved product innovation. We continually strengthen our innovation capability and pipeline by investing two times more, on average, than our major competitors. P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15,000 research studies every year. We invest more than $350 million a year in consumer understanding. This results in insights that tell us where the innovation opportunities are and how to serve and communicate with consumers.
Post: Brand Management - BRM
Job Description:
Responsibilities will include marketing plan development to identify specific marketing tactics that build on consumer and customer insights to deliver overall business objectives and strategies. You will also be using your skills to analyze the business, in addition to financial, competitive and research analysis, and research planning. Beyond that, additional responsibilities will include
(1) Developing Plans and Strategies(forecasting, strategy/concept/packaging development and product/marketing qualification);
(2) Advertising (strategy/ creative brief development, copy evaluation, copy clearance, commercial production and media planning);
(3)Promotion (promotion/pricing planning and strategy and promotion/pricing execution);
(4)Consumer/Customer Training (consumer decision making, customer operations, customer decision making and market segmentation);
(5) Complex Business and Financial Analysis; and
(6)Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork).
Candidate Profile:
Minimum education of Master/PGDM. Must have proven success from school or work experience of strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting.
Additional Information:
Experience: 3-4 Years
Location: India
Industry Type: Pharma/Biotech/Vaccines
Functional Area: BRM
Last Date: 10th January, 2017
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