New Cosmetics Product Development
ABOUT AUHTOR
Vinay Kumar Singh.
Chief Research Officer
Parammount Cosmetics India Limited,
Bangalor, Karnataka
vinay@parammount.com
New Cosmetics Product Development, according to me is mix of Arts, Science and Management. Since my R.&D. days ofLakme when I was just a Chemist I was taught its significance and nuance. Over the period of more than 25 years that I have spent in R.&D. of various Organisation, I have learnt it better and it only compliments my learning in Lakme. Now let’s get into the arts,science and management of New Cosmetics Product Development and explore it.One must keep in mind that Development of New Cosmetics has to be done carefully as there are many variables that need to consider. Cosmetics is placed in market to make one look beautiful or attractive to others. It also alters the appearance obviously to look good. It enhances the level of confidence of consumer to face the world in this age of competition. As Cosmetics is connected to consumer’s aspiration, it must satisfy the need of consumer. Thus a new Cosmetics is developed keeping in mind, what consumer really requires and at what price. At times, it is a challenge to develop a Cosmetics meeting the demand of consumer at a price that they desire; but that is where role of R.&D. comes in picture and normally Industry launches Cosmetics as required by Consumer. While developing new Cosmetics,we must consider consumer as Emperor and satisfy his/her need without any compromise
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