ABOUT AUTHOR
Vinay Kumar Singh.
Chief Research Officer
Parammount Cosmetics India Limited,
Bangalor, Karnataka
vinay@parammount.com
Product is successful when it sells in the market and brings profit and revenue for the manufacturer. For a successful product, quality is an important factor for consumer to accept it. In order to ascertain quality of a product, it must be tested on various parameters. Without testing the product, one can not be sure of its quality, safety and efficacy. Before any new product is put in the market, it must be thoroughly tested.