Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.
Post: Manager Marketing - Neuroscience
Job Description:
• Formulate and drive innovative Marketing Strategies to achieve Business value, Market Share and Target Growth as per Plan
• Propose and get approval for an effective and optimum Marketing plan in line with the Divisional Vision
• Propose and get approval for an effective and optimum Advertisement & Promotion Budget to deliver the Marketing Plan
• Monitor and ensure that the annual product mix and Product Margins are achieved as per annual Budget/Plan
• Manage Product portfolio by monitoring the Brand(s), line extensions, technology platform and product life cycle
• Create Promotional Campaigns and Programs to achieve the Marketing Strategy of the Company
• Manage Product/Customer Service team by allocating exclusive products/customer segments & monitor performance on basis of agreed performance goals
• Ensure quarterly Marketing strategy is in line with Marketing Plan
• Placement of meters in respective channels as per Plan/Update/LBE
• Organize Market Research as per the requirements of business
• Maintain consumption model as per actual business trends in line with channels
• Develop Segmentation and Targeting norms for various channels
Candidate Profile:
8-10 years experience in Brand Management ;
• Size of Current Portfolio: Total Portfolio- 200 crores
• MNC
KEY COMPETENCIES REQUIREMENTS:
• Strategic thinking
• Analytical skills
• Communication
• Interpersonal skills
MBA Marketing from Good Institute in General Management
Additional Information:
Exp: 8-10 yrs
Location: Mumbai
Education: MBA, B.Sc; B.Pharm
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Marketing
Keyword or Job ID: 110703BR
End Date: 30th April, 2012
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