India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.
Post: Head OTC-13000000DJ
Job Description:
* Takes key Abbott pharma products and grows sales through OTC / Trade channel. Develops channel strategies in Traditional Trade (ie Chemists) and Modern Trade
* Develops national distribution capabilities for Abbott by establishing trade team to service stockists and distributors
* Tracking of secondary sales and offtakes and management of inventory and stock in pipeline
* Responsible for the topline and brand profitability for key brands in the Abbott portfolio, specially products that are earmarked for sales through OTC channels
* Formulation of marketing strategies with a focus on consumer marketing, shopper insights and promotions at the time of sale
* Building strong Marketing programs to engage consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
* Managing the creative agencies, develops consumer brand communication for OTC products
* Developing mass media plans and strategies and tracking the effectiveness of media investment
* Liaise with Market Research agencies to gather insights from consumers / HCPs to support Brand strategies and track Brand equity with consumers / HCPs
* Support and drive sales – work in close partnership with sales team to ensure marketing programs are driven consistently and in a high quality manner.
Skill, Education, Experience:
* B. Pharm / B.Sc and MBA Marketing from top tier institute.
* Worked in marketing function for a minimum of 6 years.
* Self starter and can drive sales through trade channels
* Extensive experience in managing an OTC portfolio (preferably pharma or pharma related products)
* Successful record of establishing new categories / concepts / needs among physicians or end users.
* Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
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Competencies:
Managerial skills:
* Analytical skills
* Strategic thinking
* Communication (oral, written, presentation)
Behavioural skills:
* Interpersonal skills
* Influencing and negotiation skills
* Creative and innovative problem solving abilities
Qualifications
* B. Pharm / B.Sc and MBA Marketing from top tier institute.
* Worked in marketing function for a minimum of 6 years.
* Self starter and can drive sales through trade channels
* Extensive experience in managing an OTC portfolio (preferably pharma or pharma related products)
* Successful record of establishing new categories / concepts / needs among physicians or end users.
Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
Additional Information:
Qualification: B. Pharm / B.Sc / MBA
Location: Maharashtra-Greater Mumbai
Industry Type: Pharma / Biotech / Clinical Research
Functional Area: Sales
Last Date: 20th nov, 2012
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