Opening for Market Development Manager in Life Technologies

We’re a global biotechnology company dedicated to improving the human condition. Our industry-leading brands are found in nearly every life sciences lab in the world, including innovative instrument systems under the Applied Biosystems and Ion Torrent names. We’re also responsible for a broad range of reagents with our Invitrogen, GIBCO, Ambion, Molecular Probes and Taqman products. With approximately 3,900 patents and exclusive licenses, we’re home to one of the largest intellectual property estates in the life sciences industry

Post: Manager, Market Development

Job Description:
Position Objective:
To drive the development and execution of a multi-channel marketing strategy for cell culture products. To build and execute go-to-market strategies.

Essential Functions:
Develop strategic plans for cell culture products including analysis of customer segments, competitor analysis, business trends, and market opportunities. Recommend and execute the implementation of new or revised approaches to the current plan and strategy.

Create and execute marketing plans for new and/or existing products within cell culture portfolio. Role includes creation and implementation of appropriate marketing content across multiple channels, including digital and print. With product management, R&D and commercial teams, create sales force training and customer education material.

Coordinate with global functions to ensure consistency with brand profiles and company standards. Work closely with regional marketing development managers to build and execute marketing programs within their regions.

May perform other related duties as required and/or assigned.

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Nature and Scope:
This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach. Strong business and customer focus are essential. Market Development Manager must demonstrate knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, segmentation, value proposition and marketing program development and execution. Effectiveness in this role requires the ability to clearly communicate verbally and in writing Life Technologies’ product marketing plans, and a general knowledge of operating plans as well as industry practices for promoting and selling similar products. Social media savvy is required for this position.

Education:
Bachelor’s degree in Biology, Biochemistry or related discipline desired but not required. M.B.A. or extensive business experience strongly preferred.

Experience:
2-4 years in a similar role including experience developing strategy and successfully implementing marketing plans. Experience in marketing in a scientific environment is highly preferred. Exceptional communication skills as well as analytical, project management and planning skills necessary.

Additional Information:
Experience: 2-4
Job ID: 11454BR
Location: Bangalore
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Sales & Marketing
End Date: 3rd Jan, 2013