A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented and performance driven people. All of which makes them one of the most rewarding employers in their field.
Post: Category Manager
Job Description
Development, implementation and accountability for strategic and operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term
Major Accountabilities
Leading the business on the portfolio
• Full accountability for the portfolio to deliver financial targets - sales, op inc and market share.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Monitor A&P budgets for the portfolio.
• Track competitive price positioning and recommend appropriate price revision plans
• Manage and resolve business issues on portfolio through appropriate escalation
Developing and flawlessly executing marketing plans
• Understanding consumer insights/need gaps through research to develop winning propositions
• Development of annual marketing plans to drive business objectives.
• Developing annual media plans and executing specific media campaigns in the year
• Deploy flawless operational plans to sales team to enable quality execution.
• Track brand health regularly through appropriate tools and take course correction as required
Leading the people
• Act as brand champion to create enthusiasm and energy on the brand by engaging with internal and external stakeholders
• Lead the multi-functional team to drive alignment and closure on projects
• Lead and manage external agencies (advertising, research agencies etc.) to deliver initiatives for brands in the portfolio
Key Performance Indicators
• Financial Targets – Sales, Op Inc, Market Share
• Brand Health Measures – Awareness, Trial, Consideration, Imagery Attributes, Equity
• Forecast Accuracy
• Freshness Index
Candidate Profile
Education - Full Time MBA Degree from a Recognized University, with specialization in Marketing or Business Management
Experience - 6-7 years in a FMCG/OTC Company with Experience in Brand Management Ability to undertake Market Research and use it to validate business strategy
Should have demonstrated ability to lead communication development
Ability to demonstrate strategic and analytical thinking expertise
Ability to influence senior management decision making Excellent verbal and written communication skills
Good relationship building, negotiation skills and listening skills Demonstrated outstanding people leadership capabilities
Additional Information:
Job ID: 133390BR
Experience: 6-7 Year
Industry Type: Pharma/Biotech/Clinical Research
Location: Thane
Functional Area: Sales
End Date: 20th Jan, 2014
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